Laderach_Store_Toronto_Eaton_Center

New flagship store in Toronto

Laderach_Store_Toronto_Eaton_Center

TORONTO (DECEMBER 2019) – Just in time for the holidays and to celebrate its arrival in North America, purveyor of fresh chocolate, Läderach Chocolatier Suisse from Switzerland hosted a grand opening ceremony today at its new flagship store in CF Toronto Eaton Centre. Johannes Läderach, CEO and Elias Läderach, Head of Product & Innovation and World Chocolate Master Champion were on hand to welcome the community of Toronto into their chocolate family by presenting a symbolic chocolate key to Toronto’s First Deputy Mayor Denzil Minnan-Wong

The grand opening ceremony also included a celebration of Läderach’s Swiss heritage with a lively Swiss parade through Eaton Centre, featuring Alphorn players, traditional Swiss cow herders with Swiss cowbells, and members of the local Swiss Canadian community. Other notable guests joining the celebration included Swiss Consul General-Mrs. Elisabeth Bösch Malinen, Head of Swiss Business Hub and Deputy Consul General-Eros Robbiani; Honorary Consul of Switzerland in Toronto-Beat Guldimann; and President of the Swiss Canadian Chamber of Commerce-Alexandra Soriano.

“My family has been crafting premium fresh Swiss chocolate from scratch for nearly 60 years primarily for the Switzerland, Germany, and the Middle East markets, said Johannes Läderach, CEO. “Our flagship store opening in Toronto is a significant milestone for us as we enter North America for the first time and offer a uniquely fresh chocolate experience directly from Switzerland. We look forward to growing our relationship in Toronto and Canada with chocolate lovers, tourists, and the business community for the years to come.”

The new flagship store (unit B021A) on the second floor in CF Toronto Eaton Centre offers more than 100 chocolate varieties, including a dedicated FrischSchoggi™(fresh chocolate) counter where consumers can select from over 20 varieties of hand-cut chocolate bark. Additional store offerings include an entire counter devoted to its unique praline and MiniMousses collections, as well as a selfserve, wrapped-chocolate carousel for ChocoBijoux, among many other chocolate varieties and seasonal collections. All chocolate featured is freshly made bean-to-bar and shipped directly to the store.

Pure Grand Cru Chocolate

Tablet Grand Cru Madagascar 64%

A real explosion of flavour, with citrus notes, red berries, honey and typical Madagascan cocoa.

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The pure taste in detail

This Grand Cru chocolate tablet made exclusively with cocoa from Madagascar and has a cocoa content of 64%. It has a deep brown colour and a silky sheen. Its fruity aroma of fresh limes and light, savory sweetness with a bright, pleasant bitterness lend this chocolate an alluring character. On the tongue, the chocolate releases a bouquet of flavours including citrus fruits, red berries, honey, and delicately roasted island cocoa. Rounded out by its extremely fine texture, the Grand Cru Madagascar 64% chocolate tablet is truly a delight.

Pure Milk Chocolate

Tablet Milk

A strong cocoa flavour with the taste of fresh Swiss milk, light caramel and a hint of vanilla.

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The pure taste in detail

A warm, reddish-brown colour, this milk chocolate’s rich scent, fine texture and lasting finish makes it truly a delight. The prominent flavour of selected, lightly roasted cocoa beans is supported by a harmonious composition of fresh Swiss milk, delicate caramel, and a subtle note of vanilla. The combination of these high-quality ingredients is the secret behind our creamy, classic Läderach milk chocolate.

Pure White Chocolate

Tablet White

A combination of fresh Swiss milk and cream with delicious vanilla and a touch of caramel.

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The pure taste in detail

This creamy white chocolate is characterised by its ivory colour and delicate aromas of milk, cream, and vanilla. The high proportion of top-quality Swiss milk and creamy cocoa butter harmonise together to create a subtle sweetness. It has a soft, velvety mouthfeel, a well-rounded note of vanilla, and a hint of caramel in the finish.

Pure Blond Chocolate

Tablet Blond Caramel

A rich and nutty caramel aroma and flavour.

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The pure taste in detail

The tablet Blond Caramel has a unique golden colour and a glossy sheen that make it stand out. The chocolate features rich, nutty aromas of caramel and toffee, making it popular with chocolate lovers of all ages. It is characterized by its smooth, glossy surface, velvety, melt-in-your-mouth texture, and lingering toasted sugar finish.

Pure Grand Cru Chocolate

Tablet Grand Cru Ecuador 70%

A bouquet of cocoa, black tea, hibiscus and rose – a truly unique experience.

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The pure taste in detail

This Grand Cru Ecuador chocolate bar is made exclusively with cocoa from northern Ecuador and contains 70% cocoa. With a rich, dark brown colour and a glossy sheen, the chocolate is characterised by a luscious, floral bouquet paired with a mild sweetness, toasty notes, and the unmistakable flavour of natural vanilla. The nuances of earthy cocoa, black tea, hibiscus, and rose are sure to delight your taste-buds. The chocolate initially has a smooth, velvety mouthfeel, coupled with a lasting chocolatey finish that lingers deliciously on the palate.

Pure Grand Cru Chocolate

Tablet Grand Cru Trinidad 80%

A truly tantalising and balanced blend of tobacco notes, red berries and flowery flavours.

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The pure taste in detail

The cocoa used in this Grand Cru chocolate tablet comes exclusively from Trinidad. With 80% cocoa, it has the highest proportion of cocoa and is the darkest chocolate in our line of chocolate tablets. It has a full-bodied, deeply-roasted cocoa flavour and a dark brown colour. This “tropical” variety features rich roasted aromas and notes of tobacco that are balanced out by a hint of red berries and complex fruity and floral nuances. The chocolate tablet is rounded out by a pleasant, drier finish.