New flagship store in Toronto
TORONTO (DECEMBER 2019) – Just in time for the holidays and to celebrate its arrival in North America, purveyor of fresh chocolate, Läderach Chocolatier Suisse from Switzerland hosted a grand opening ceremony today at its new flagship store in CF Toronto Eaton Centre. Johannes Läderach, CEO and Elias Läderach, Head of Product & Innovation and World Chocolate Master Champion were on hand to welcome the community of Toronto into their chocolate family by presenting a symbolic chocolate key to Toronto’s First Deputy Mayor Denzil Minnan-Wong
The grand opening ceremony also included a celebration of Läderach’s Swiss heritage with a lively Swiss parade through Eaton Centre, featuring Alphorn players, traditional Swiss cow herders with Swiss cowbells, and members of the local Swiss Canadian community. Other notable guests joining the celebration included Swiss Consul General-Mrs. Elisabeth Bösch Malinen, Head of Swiss Business Hub and Deputy Consul General-Eros Robbiani; Honorary Consul of Switzerland in Toronto-Beat Guldimann; and President of the Swiss Canadian Chamber of Commerce-Alexandra Soriano.
“My family has been crafting premium fresh Swiss chocolate from scratch for nearly 60 years primarily for the Switzerland, Germany, and the Middle East markets, said Johannes Läderach, CEO. “Our flagship store opening in Toronto is a significant milestone for us as we enter North America for the first time and offer a uniquely fresh chocolate experience directly from Switzerland. We look forward to growing our relationship in Toronto and Canada with chocolate lovers, tourists, and the business community for the years to come.”
The new flagship store (unit B021A) on the second floor in CF Toronto Eaton Centre offers more than 100 chocolate varieties, including a dedicated FrischSchoggi™(fresh chocolate) counter where consumers can select from over 20 varieties of hand-cut chocolate bark. Additional store offerings include an entire counter devoted to its unique praline and MiniMousses collections, as well as a selfserve, wrapped-chocolate carousel for ChocoBijoux, among many other chocolate varieties and seasonal collections. All chocolate featured is freshly made bean-to-bar and shipped directly to the store.