NEW FLAGSHIP STORE IN TORONTO

Läderach Chocolatier Suisse

Largest Swiss Chocolate Retailer Celebrates North American Launch With Grand Opening Ceremony in Toronto

 

Laderach_Store_Toronto_Eaton_Center

 

New flagship store in Toronto adds to 80 stores worldwide with expected growth in 2020

 

TORONTO (DECEMBER 4, 2019) – Just in time for the holidays and to celebrate its arrival in North America, purveyor of fresh chocolate, Läderach Chocolatier Suisse from Switzerland hosted a grand opening ceremony today at its new flagship store in CF Toronto Eaton Centre. Johannes Läderach, CEO and Elias Läderach, Head of Product & Innovation and World Chocolate Master Champion were on hand to welcome the community of Toronto into their chocolate family by presenting a symbolic chocolate key to Toronto’s First Deputy Mayor Denzil Minnan-Wong.

The grand opening ceremony also included a celebration of Läderach’s Swiss heritage with a lively Swiss parade through Eaton Centre, featuring Alphorn players, traditional Swiss cow herders with Swiss cowbells, and members of the local Swiss Canadian community. Other notable guests joining the celebration included Swiss Consul General-Mrs. Elisabeth Bösch Malinen, Head of Swiss Business Hub and Deputy Consul General-Eros Robbiani; Honorary Consul of Switzerland in Toronto-Beat Guldimann; and President of the Swiss Canadian Chamber of Commerce-Alexandra Soriano.

“My family has been crafting premium fresh Swiss chocolate from scratch for nearly 60 years primarily for the Switzerland, Germany, and the Middle East markets, said Johannes Läderach, CEO. “Our flagship store opening in Toronto is a significant milestone for us as we enter North America for the first time and offer a uniquely fresh chocolate experience directly from Switzerland. We look forward to growing our relationship in Toronto and Canada with chocolate lovers, tourists, and the business community for the years to come.”

The new flagship store (unit B021A) on the second floor in CF Toronto Eaton Centre offers more than 100 chocolate varieties, including a dedicated FrischSchoggi™(fresh chocolate) counter where consumers can select from over 20 varieties of hand-cut chocolate bark. Additional store offerings include an entire counter devoted to its unique praline and MiniMousses collections, as well as a selfserve, wrapped-chocolate carousel for ChocoBijoux, among many other chocolate varieties and seasonal collections. All chocolate featured is freshly made bean-to-bar and shipped directly to the store.

Läderach Expands Globally in North America and the UK

In addition to its first flagship store in CF Eaton Centre, Läderach recently opened an Express boutique in York Mills and a shop in New York City. Later in December, Läderach will expand its global footprint with a new store in London, England, followed by additional locations in London and New York City in early 2020.

About Läderach Chocolatier Suisse

Operating since 1962, Läderach Chocolatier Suisse is a family-owned premier Swiss chocolate company. As the largest chocolate retailer in Switzerland with approximately 1000 employees and 80 stores worldwide, Läderach is renowned by many as creating the freshest, highest quality, responsibly sourced crafted artisanal chocolates in Switzerland, if not the world. Läderach controls the entire value chain and carefully crafts the final product from bean-to-bar. Swiss quality is reflected in Läderach’s guarantee to use only the best ingredients for their products through strong relationships with the finest suppliers. Läderach produces over 100 varieties of chocolates, including more than 50 different pralines and truffles, dozens of confectionery specialties, airy MiniMousses, over 20 varieties of FrischSchoggi™ (fresh chocolate), and a large selection of seasonal creations. To learn more, visit www.laderach.com
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CONTACT:
Ryan Bowling
+1 650 245 7945
ryan@thrillcommunications.com

Läderach (Canada) Inc., CF Eaton Centre, 220 Yonge Street, Toronto, ON M5B 2H1, Canada ca.laderach.com